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Search engine submission is a helpful tool used for web promotion. It refers to the direct submission of a website to a search engine. It helps to promote your site and increase the rankings of a web page.

The primary reason for why people submit their sites to search engine is because they want their sites to get discovered quickly by the spiders. They don’t want to wait for the search engines to find their site organically. Another reason is that if someone has an updated web page, submitting their sites after updates helps them to get recognized more quickly.

Google algorithm

One of the major tasks of any SEO specialist is to keep up with Google updates in terms to understand the right traffic pattern for your website. Time and again Google tries its best to provide most accurate information about the searches done on it. When the search engine was initially created google, marketing professionals could easily find ways by which their website could top the google ranking. It was done through meta keyword tagging. The role of meta keyword tag was to tell google search engine what the website page was all about, hence, by altering meta keyword tagging, it was easy to trick google.
As google evolved with emerging technologies, it’s basic focus was on finding accurate results for the searches. The main area of improvement was to avoid cheating and manipulating the search engine. The algorithm used by google looks at hundreds of factors. Some of the factors include having a good descriptive title for your page.
Earlier google algorithms won’t change frequently. Also, if your site holds a certain position on google search, it’s position will only change once google changes its algorithm. To overcome all these issues Google launched caffeine. With the help of caffeine, google algorithm would change several times a day. It was revealed that google made more than 600 algorithm changes in a year. Generally, all the big changes are named by Google.
Let us see what were the major changes done my Google on its algorithms.

Panda algorithm:

Named after its founder Navneet Panda, panda algorithm was launched on February 23, 2011. This algorithm was launched with an aim to demolish all the low-quality sites. By low-quality sites, we mean sites which don’t have good content or a copy paste content and are not relevant to the users.
Earlier panda algorithm was called ‘farmer’ because it directly affected content farms. Panda algorithm did affect a lot of low-quality sites. Only way sites could recover from panda hot was through giving a unique and relevant content and by improving the overall quality of your website.

Penguin algorithm:

Penguin algorithm was released on April 24, 2012. Penguin was released because of the various unnatural backlinks present on several sites ranked on Google. The sites were cheating Google by creating unnatural backlinks and gaining the advantage of the google searches. The primary motive of penguin algorithm was to eliminate unnatural links with some other small factors as well.
Whenever any websites try to resolve Penguin algorithm they would often not attain their old ranking (which might be a top rank) as the previous ranking was based on unnatural links which are now removed. Also, one can’t file a reconsideration request to Google to recover from Penguin.

Hummingbird algorithm:

Google announced hummingbird on August 30, 2013. Hummingbirds algorithm was about synonyms and about content as well. It was developed in the interest of the person who is carrying our google search in order to find an accurate result.
According to a google spokesperson, humming algorithm is devised to pay attention to each and every word of searcher’s query so that each word’s meaning is taken into account while doing the search. These types of searches are often termed as semantic searches. Hummingbird approach is basically ideal for people who are managing and planning content. This algorithm approach also focuses on providing and defining the content strategy of a website.
Hummingbird algorithm plans to make interactions more human (capable of understanding the concepts and relationships between keywords) more accurate and precise.
So these were the top 3 algorithms launched by Google to improve its search engine

Google trends

One of the best tool available for SEO is google trends. It is a public web facility of Google Inc. and helps us know how the relativeness of particular search term with respect to the total search volume across regions and languages.
Google trends are generally represented in graphs. The horizontal axis of the google trend graph represent time and the vertical axis shows the relativity of the total number of searches. The popularity of the searched term in showed below the graphs by countries, religion, cities, and language wise. One can further refine the graph by region wise and by time period wise.
Google insight for the search was launched by Google on August 5, 2008. It is a more sophisticated and advanced search engine of google trends. Google further merged google insights into Google trends on September 27, 2012.
While conducting a search on google trends, one has an option to set four parameters.

 

These parameters are as below:

 

Web Search: This help us choose from image search, news search, YouTube search or product search.
Worldwide: This option enables you to choose a particular country while performing the search.
2004 – Present: With this option, you can choose the timeline of your search viz. past 7 days, past 30 days, 90 days, 12 months or choose a year.
All Categories: You can further narrow down your search by choosing several categories. Available categories are Arts and Entertainment, Autos and Vehicles, Beauty and Fitness, Book and Literature, Business and Industrial, Computer and Electronics, Finance, Food and Drink, Games.
Google trends are best used for performing a deep dive into a current trending topic and for doing research pertaining to a particular geography. Marketers even use it for analyzing shopping trends across the globe.
No doubt Google trend is one of the leading marketing and research tool used by marketers.
Market the ‘Digital’ way

What is digital marketing?

Marketing is a technique in which companies design various communications to reach out to their customers. Now, these communications can be offline and online. Offline communication refers to traditional marketing channels like print ads, ATL activities, Outdoor hoardings, BTL activities etc. Online marketing also termed as Digital Marketing refers to the new age marketing techniques in which marketers generally use various online/digital media to reach out to their customer/consumers.
Digital marketing is basically an umbrella term used when you use digital mediums like Facebook, LinkedIn, twitter, Google, Mobile advertising etc. to reach out to your target audience.

Why is digital marketing required?

With the world is moving at fast pace, marketers need to reach out to their audience is a much efficient and effective way. Mobile advertising win over Outdoor hoardings, Face book ads win over radio ads and so on.
It is also interesting to note that with changing time, consumer’s mindshare to an advertisement is also decreasing. Companies need to have an effective communication and an effective channel to reach out to their audiences. Digital marketing helps with short and crisp message which attracts customer attention.

How effective is digital marketing?

Apparently, the effectiveness of digital marketing mediums can be very well measured. Digital marketing mediums help you track audience or people visiting on your landing page. Out of the various digital marketing tool available, one needs to identify the right medium for marketing. After choosing the right media the next step is to allocate the budget for the same. Allocating right budget and executing the campaign are key to a successful digital marketing campaign.
With technologies evolving every day, the means to reach target audience has also changed. Digital marketing provides new ways of customer engagement and a holistic approach to integrated marketing communications.

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